Why video & media?

Because it's the gospel's greatest opportunity.

Throughout history, we’ve seen God use various infrastructures to draw people to himself: The Roman Roads, the printing press, transportation and now through media.

Media is the greatest opportunity we have to share the gospel. After all, that's where people go when they have faith questions. In many places around the world, they can’t ask their family or friends because they’d be labeled a blasphemer.

And they’re often struggling with big questions, like: “Who is Jesus?” or “Is the Bible true?”

“Facebook alone has over 2 billion active users on it," said Jon Ralls, media consultant. "It’s the largest nation in the world. How can we give up this opportunity? Probably the greatest opportunity that we have ever had since the beginning of the church to be able to get the gospel out there.”

We equip missionaries and local believers with video content they can use as a jumping-off point to engage with people and begin conversations. Once they connect with them they can begin dialoguing on these topics — with the goal of getting into face-to-face discipleship relationships.

View our work

Benefits of using media

  • It allows us to transcend borders and barriers.
  • Videos and other gospel-centered content are easily sharable.
  • We can cast the net wide and identify people who are already online asking faith questions.
  • Those who are seeking can talk back to us because platforms like Facebook allow for two-way communication.
  • YouTube is the second-largest search engine. People are going there to learn how to do all sorts of things.
  • Animated videos allow us to easily adapt the content we create into other languages.

“Facebook alone has over 2 billion active users on it. It’s the largest nation in the world. How can we give up this opportunity? Probably the greatest opportunity that we have ever had since the beginning of the church to be able to get the gospel out there.”

— Jon Ralls, media consultant

From a fishing pole to a large net

For 10 years, a church-planting team in Eastern Europe tried everything to build relationships — humanitarian aid, English classes, running a business, flood relief, Christmas child boxes and even goat farming.

They were doing anything they could think of to find spiritually seeking people. But the work was slow going.

They met people through these efforts, but they weren’t people interested in knowing more about Jesus.

That’s when they decided to try media.

In the first 20 days, the team had more engagements with spiritually seeking people than the first 10 years of effort combined.

We're passionate about making disciples and want to equip teams, like this one in Eastern Europe, with video content they can use online. In fact, we're adapting our evangelism series, Share the Story, for them.

View our work

It felt like we had been using a small fishing pole. And now we had access to a large net.

— Chris C, church planter in Eastern Europe

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Connects 40 people with the gospel message.
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